Pengaruh Strategi Pemasaran dan Layanan Pendidikan Terhadap Minat Masyarakat Menyekolahkan Anak di MIN 1 Baubau

Salim Ramadhan Thamrin

Abstract


Education is one of the basic human needs, education is the wheel of life. Today schools are competing in attracting the public's interest in sending their children to school, but this is different from MIN 1 Baubau. This public elementary school is always flooded with new students every year and this year, which was very booming, only a few hours before opening registration, the quota for new student registration was reached. The aims of this research are as follows 1). To find out the education service marketing strategy that is applied at MIN 1 Baubau in increasing public interest. 2). To find out the implementation of the education service marketing strategy at MIN 1 Baubau. This study used quantitative research methods assisted by SPSS for Windows version 22. The results showed that the marketing strategy with a quality marketing mix and educational services showed that there was an influence on attracting people's interest to send their children to MIN 1 Baubau. The strategy was carried out by MIN 1 Baubau with the achievements, distribution of brochures, word of mouth, and from social media such as Facebook, Instagram, and Twitter.

Keywords: Marketing Strategy, Educational Services, Interests


References


Assauri Sofyan, 2019. “Manajemen Pemasaran Dasar,Konsep Dan Strategi” PT RajaGrafindo Persada, Depok. 6(168)

Hasibuan, C. F., & -, S. (2017). IDENTIFIKASI TINGKAT KUALITAS PELAYANAN JASA PENDIDIKAN DENGANMENGGUNAKAN SERVQUALDI FAKULTAS TEKNIK UNIVERSITAS X. Spektrum Industri, 15(1), 19–25. http://journal.uad.ac.id/index.php/Spektrum/article/view/6177

Herman dan Hafizin. (2022). Merumuskan Visi dan Misi Lembaga Pendidikan. Islamic Management: Jurnal Manajemen Pendidikan Islam, 5(01), 110. https://doi.org/10.30868/im.v5i01.2024

Inanna, I. (2018). Peran Pendidikan Dalam Membangun Karakter Bangsa Yang Bermoral. JEKPEND: Jurnal Ekonomi Dan Pendidikan, 1(1), 27. https://doi.org/10.26858/jekpend.v1i1.5057

Indra Prabowo, F., Keke, Y., Istidjab, B., Studi Manajemen, P., & Manajemen dan Bisnis, F. (2021). PENGARUH STRATEGI PEMASARAN DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI PT SARANA BANDAR LOGISTIK. Jurnal Manajemen Pemasaran, 15(2), 75–82. https://doi.org/10.9744/PEMASARAN.15.2.75-82

Khairul Azan. (2019). Strategi Pemasaran Pendidikan: Analisis Faktor Determinan Pemasaran Pendidikan yang Mempengaruhi Mahasiswa Kuliah di STAIN Bengkalis. Jurnal Tarbawi: Jurnal Ilmu Pendidikan. https://ejournal.iainkerinci.ac.id/index.php/tarbawi/article/view/354/270

Khasanah, A. (2015). Pemasaran Jasa Pendidikan Sebagai Strategi Peningkatan Mutu Di Sd Alam Baturraden. El-Tarbawi, 8(2), 161–176. https://doi.org/10.20885/tarbawi.vol8.iss2.art4

Sodikin, A., Hamdani, I., Ikhtiono, G., Ibn, U., & Bogor, K. (2019). PENGARUH STRATEGI PEMASARAN DAN KUALITAS PELAYANAN TERHADAP MINAT SISWA BERSEKOLAH DI MTs AL ASIYAH (STUDY KASUS DI MTs AL ASIYAH CIBINONG).

Suhendra, Roro, R., & Nurdianti, S. (2018). Indonesian Journal of Primary Education. © 2018-Indonesian Journal of Primary Education, 2(2), 71–75. http://ejournal.upi.edu/index.php/IJPE/


Refbacks

  • There are currently no refbacks.


Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

 

INDEXING: